It's wierd how Hollywood has two different Hitchcock movies in popular circulation. The first was on HBO called The Girl which explored a very dark side of the Hitchcock film legacy. The other project is Hitchcock starring Anthony Hopkins, Scarlett Johansson, and the return to the silver screen of the great Ralph Macchio. More so than Hitchcock hype, I am a stickler for theatre ettiquette. I believe that the filmic experience is sacred. In movie theatres we are in a shared space. Partaking in a sharing of experiences and ideas. Talking should be at an extreme minimum. Cell phones should be silent and touched rarely through out the film. The following is a viral video for the film which comes out January 2013. The video ironically looks like it was shot on a cell phone, and it imagines what Hitchcock's cellphone ettiquette message would have sounded like. Hopkins Hitchcock looks prettyy legit, I can barely see Odin in it.